S/S 2012. Now available in our on-line shop only.

The Great Outdoors Crewneck: We’ve never “really” been outside the city. But we can dream, right?

The Big Bad Villens Crewneck: Not for the ‘pink hats’. It takes a different breed to wear the Gold & Black as opposed to the Black & Gold.

More home cooking to follow this week.


Our friend Scott out on the West Coast by way of SF just launched his new blog, MADLOVE. It was created to document his photographic experiments and adventures in the Bay Area. A little bit about Scott. He’s a dick. He’s the only photographer to do a shoot for the Guess jeans blog in the morning only to come out with me at night to shoot critters in front of adult book stores. We should call him the Ol’ Dirty Photographer because there truly is no father to his style. He uses various formats but usually sticks with film and just produced, shot and directed his first music video. Do yourself a favor and take a look at his site. You might even see a titty or two.

The banner and logo for MADLOVE were also designed by yours truly. Click on the image below to go to MADLOVE.

The “Big Time” Beanie

The winters here in Massachusetts can be rough as shit.  We wish them on no man.  But we’re dropping these 100% acrylic custom knit beanies (made in USA) to help protect your knot in the worst of conditions.

The “Big Time” beanie ($25.00) is now available in our on-line shop & at selected retailers.




D’oh Boy

“Life would be different if God was a bitch.”

Words from the ever-so-wise Doughboy (Ice Cube) in John Singleton’s LA neighborhood tale, ‘Boyz in the Hood’.  The life of two half brothers, Ricky and Doughboy, draw clear parallels to our brand.  It’s a story we’ve become all too familiar with growing up here.  Two brothers on opposite sides of the street; star athlete & neighborhood criminal.

When it came to naming our American Bulldog, we chose the latter.  The reference screams tough, but the name is more reflective of his Pillsbury-soft demeanor.

We represent the good & the bad, forcing you to respect and understand the need for both.

p.s.  I swear we should have named him after Brian from Family Guy.